Finding Innovative Promotional Tools: Take Away Shows

By: Lisa Goodall

TakeAwayShows Finding Innovative Promotional Tools: Take Away ShowsI’ve been logging onto to this website for well over a year now & I absolutely love it. There is a joy in letting others know about it too, I’ve not met anyone (as yet) who doesn’t think it’s just fabulous.

The website blurb explains it best so please, read on….

“Every week, we (Blogotheque.net) invite an artist or a band to play in the streets, in a bar, a park, or even in a flat or in an elevator, and we film the whole session. Of course, what makes the beauty of it is all the little incidents, hesitations, and crazy stuff happening unexpectedly. Besides, we do not edit the videos so they look perfectly flawless, instead we keep the raw sound of the surroundings. Our goal is to try and capture instants, film the music just like it happens, without preparation, without tricks. Spontaneity is the keyword.”

Creative sites like this help smaller independent artists really highlight their craft and show off their raw live performance skills in a world full of auto-tuned, photoshopped and pre-recorded pop stars.

There are many glorious films here it’s very hard to pick some favorites.  You’ll see bigger independent artists such as Sufjan Stevens playing a banjo & singing on the top of a picturesque rooftop; the superb Arcade Fire (all of them) with a selection of instruments performing inside an elevator and The Shins playing on a Parisian street & in an apartment bathed in sunlight: “In little less than an hour, The Shins never stopped playing and never asked any questions. It wasn’t a session. It was more a sunny, leisurely afternoon, a spring debut with a group that fit right into the rhythm of the day.”

A number of IODA artists have been lucky enough to have an episode devoted to their songs, including: Beirut, Tom Brosseau, Essie Jain, Chris Garneau, The Low Lows, Herman Dune, Hopewell and more.

Finding these creative opportunities to promote your artists is an essential in today’s over-saturated media market.

Check out one of the most popular episodes from Beirut (who have a new double EP out 2/17/09):


#64.1 – Beirut – Nantes
by lablogotheque
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