By: Ben Bowdler
The iTunes Pass is a new type of offer unveiled recently by iTunes. Customers can buy the pass for a band or artist and are then able to download all new and future content by that band or artist for a set period of time, this can include albums, singles and videos and can even include exclusive content just for iTunes Pass buyers. Currently the only pass available is for Depeche Mode and is only available in the US.
This is definitely an interesting idea on iTunes part but whether it really takes off remains to be seen and considering there’s no way of knowing exactly what you’ll get for the price of the pass whether customers will buy into this idea is uncertain.
From the press release:
“iTunes Pass is a great way for artists to give exclusive music and video, on their own schedule, directly to their fans.” said Eddy Cue, Apple’s vice president of Internet Services. “iTunes customers are going to love getting additional content directly from their favorite artists right when they make it available.”
Without doubt an offer to watch for in the future to see how this idea develops and what iTunes customers think, we’ll keep you posted on any new developments…
You can read more about this via Hypebot.
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