SXSW 2011 may be seven months away but you can already start picking the panels you’d be interested in checking out for the interactive, film and music portions of the week long festival. View all of the panels here and check out IODA’s proposed music-related topics below. Don’t be shy to click through and vote!
The Indie View: Emerging Digital Music Models
Organizer: Kevin Arnold, IODA
Description: iTunes continues to be the leader in the digital music world and is a critical part of every new indie release campaign, but new models for legal music consumption and revenue generation continue to emerge and grow in the US and abroad, in some markets now taking the pole position. These new subscription and cloud-based services present significant exposure and retail opportunities for indies. This panel will look at the changing DSP landscape with a critical eye on what the new services mean for Indies. We’ll explore how the services encourage music discovery and what’s new and interesting in recommendations and editorial, then discuss how the revenue models work and what you can do to maximize your earnings and exposure. Spotify, MOG, Rdio, MFlow, Dada, Guvera, Thumbplay, and others will be in the crosshairs.
Questions Answered :
1. Will we really make any money from this?
2. What’s working where? How do European, Asian, and other markets differ in service offerings from North America?
3. Will the new models impact my existing business in downloads?
4. What should be done differently when marketing to these services compared to the common ala carte digital stores?
5. Do Indies have a better shot at exposure and connecting with new fans than in the current leading services?
Just-in-Time Global Music Marketing: Reach Fans Worldwide
Organizer: Adam Rabinovitz, IODA
Description: Having a lucrative global fan base is no longer an opportunity reserved just for the industry elite. Now more than ever the international markets present a real opportunity for every artist. Reaching those fans however means you need to throw out old conventions of how to market your music. Rather than launching your record in stages across different regions you need to have a global perspective and accept the realities of our digital world. That means launching your music at the same time around the world and using the “just-in-time” information available through today’s tools and analytics to determine what regions you should put your time and investment toward. Buck the old way of doing things while becoming more nimble and you just might find that where your real fans are is not at all what you expected.
Questions Answered:
1. How do you orchestrate an all-at-once global launch?
2. What kind of data should I be looking at to inform where I put my marketing investment?
3. How do I create demand in a new market before the launch if I roll out my music in all regions at the same time?
4. How do I quantify regional success?
5. What can I do to expand regional success into other surrounding areas?
Independent Asia
Organizer: Isaac Bess, IODA
Description: With 47 countries and nearly four billion people, Asia represents a clear but daunting opportunity for both local and international independent music. Many have tried but very very few independents have been successful in effectively expanding into Asia. This panel will explore what the practical opportunity is in each of five key Asian markets, what the landscape looks like for both digital and physical distribution, and what’s happening locally to facilitate growth in the indie sector.
Questions Answered :
1. Overview of each key export market – Japan, Korea, China, Taiwan, South East Asia
2. Success stories in each market, some expected and some unexpected
3. What role does digital play in helping to grow these markets for international music? Is mobile focus a help or a hindrance? What about piracy?
4. What about in reverse, are there opportunities for the export independent music from Asia to the rest of the world?
5. Burgeoning indie scenes in Japan, China, Taiwan and South East Asia
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