So you’ve gone ahead and created an iPhone app for your band… now what? Our friends at MobBase set out to answer this question in this recent how-to article. The post features some great tips on how to market and promote your app. Here are the first few items:
- Place big banners on all of your websites, including your official site, Myspace page, Facebook, etc., so that anyone who visits your websites will find out about your app. To increase conversions, be sure that your banners point directly to your app in iTunes. If you need help making a banner, let us know by emailing support@mobbase.com!
- Announce the launch of your app by sending out an email blast/newsletter, tweeting about it, sharing on Facebook, etc. You know your fans better than we do, so be sure to share the news wherever you normally connect with fans. If possible, be sure to include screen shots of your app, a description of what’s inside and any other relevant info that your fans would be interested in.
- Constantly update your app’s content and let your fans know when you’ve updated it by tweeting about it, sharing on Facebook, etc. This will give fans a great reason to keep coming back to the app and in doing so, they will be more likely to tell their friends about your app.
- Add exclusive music to your app that can’t be heard anywhere else. This will be huge motivation for fans to get your app.
…and it goes on from there. And for those of you who don’t have apps yet, don’t forget that you get a nice little discount for being an IODA rightsholder. Click the Partners tab in your dashboard for more details. Recommended reading!
