It’s been just over a week since SXSW 2010 kicked off and we’re all still trying to digest the dozens of bands we were lucky enough to check out in Texas. We asked for submissions from IODAns that made it down to see the madness and here is our list of stand-outs in no particular order (with as many free PromoTracks we could scramble up!):
Kings Go Forth
“One Day” (mp3)
from “The Outsiders Are Back”
(Luaka Bop)
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What we say: Awesome, dirt encrusted, fun loving, soul from Milwaukee Like a beautiful, dusty 1970s 7” found in a Midwest yard sale. Makes Sharon Jones seem like a Vegas revue. – Erik Gilbert
What the critics say: “With a string of prized 45s and an upcoming debut on Luaka Bop, Milwaukee’s Kings Go Forth set their songs in that fleeting moment when soul transmogrified into disco, emphasizing tight percussion, lyrics that address heartache with dignity and composure, and stirring harmonies that draw from the Blue Notes, the Pips, the Impressions, and a thousand regional acts lost to time.” – Pitchfork
Full length , “The Outsiders are Back” out April 13,2010.

Zeus
“Marching Through Your Head” (mp3)
from “Say Us”
(Arts & Crafts)
Buy at Amazon MP3
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What we say: Saw them at the IODA party and spent the rest of SXSW planning my schedule around when I could see them next, whether it was just Zeus or Zeus as Jason Collett’s backing band. A great rock act in the vein of Spoon or Wilco, Zeus has three vocalists who alternate lead singer, guitarist, bassist and pianist roles- they kept us guessing and delightfully entertained. Their album “Say Us” on Arts & Crafts is solid, but to properly enjoy Zeus you need to see them live.

Texas Tornados
“Who’s to Blame Senorita” (mp3)
from “Esta Bueno”
(Bismeaux Records)
Buy at Napster
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What we say: Another adventure away from 6th street that I really enjoyed was getting to check out the Texas Tornadoes, an all-start tex-mex supergroup. Highlights include “She’s About A Mover,” (originally by Texas Tornadoes singer’s father Doug Sahm) which when I was younger remembered as being “She’s a Body Mover.” Members include the legendary keyboard player Augie Meyers of the Sir Douglas Quintet the & Freddy Fender.

Geographer
“Kites” (mp3)
from “Animal Shapes – EP”
(Tricycle Records)
Buy at iTunes Music Store
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What we say: What was a San Francisco native doing at the Bay Area Takeover in Austin? Can’t I see these bands anytime back home? Yes; but I’d just become enraptured with this synth pop trio. They make soaring pop melodies that sound so fresh and far from overwrought. Lead singer Mike Deni’s vocals are impeccable live. This is the kind of band you just really want to make it. – Jillian
What the critics say: “Tailor-made for your own personal late-night dance party.” -Spin Magazine

Sleepy Sun
“Sandstorm Woman” (mp3)
from “IODA SXSW Opening Day Bash Sampler 2010″
(ioda)
Buy at iTunes Music Store
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What we say: The IODA SXSW party was my first time seeing Sleepy Sun live, and boy did they bring the goods. They had me at hello, but what absolutely sold me was their totally slamming closing cover of “No Sugar Tonight” by the immortal Guess Who. Such an awesome, unexpected way to ring out a great day of great music. The entire crowd was smiling and totally appreciative — especially this guy. Thanks guys! – Matt (Seconded by Adam)
What the critics say: “While much of Embrace draws on the alchemic power of the jam, most notably the billowing white-noise eruption of ‘White Dove,’ it’s a keen grasp of songwriting nuance that differentiates them from the legions of neo-psych charlatans.” – Under The Radar